Using a tactical approach to website development we combined 100 web stores into a single, streamlined ecommerce solution.
Struddys is an Australian-owned and operated business that has been manufacturing sportswear, school wear and corporate wear since 1975. Starting as a retail store in Sunnybank, they are now a household name among Brisbane grassroots sports and schools. Struddys pride themselves on providing professional service, high-quality garments and delivering on time, every time.
The team at Struddys were seeking a fresh brand identity that communicated their values of strength, quality and trust. Once the brand design was finalised, they also required a new website. The key challenge of this project was that Struddys needed to consolidate over 100 individual web stores into a single ecommerce website.
After an in-depth discovery session, Orange crafted a new brand identity, tone of voice and customer personas. The new brand was created with respect to Struddys’ decades of business, but was updated to stand out in the modern environment.
Struddys new website was built on our partner platform, BigCommerce. This allowed Struddys to easily customise any part of the website design themselves. Using the BigCommerce platform, the team built a custom-widget-based delivery model to accommodate the improved website functionalities. This included building a product customiser from scratch, which allowed users to design apparel with their chosen team colours, name, font, player name and number.
Increase in session duration
Increase in page views
Reduction in Bounce Rate
New keywords ranking, post-launch