yourtown
Rebrand rollout & web build
Following their rebrand in 2016, we partnered with yourtown to establish and execute a successful brand rollout strategy and the development of their new website.
Going from strength to strength
+2%
monthly growth since 2016
2017-18
Christmas draws sold out
1.5m
page views per month
Congratulations on the continuing refinement to the website. Nice clean design which looks great and works very well.yourtown Supporter
I love the updated website design. Much easier to navigate and find what you're looking for.yourtown Supporter
A Build Measure Learn approach
As yourtown is a large not-for-profit organisation that relies on income from its charitable Art Unions to fund the majority of its services, it was crucial that the rollout and website launch was done smoothly and professionally. To do so, we implemented a BML methodology. This allowed for constant iterations and optimisation based on user experience and website data.
It’s all about testing
In order to guarantee the ultimate user experience for yourtown's supporters, our team uses a combination of heatmaps, user testing, eye-tracking, prototyping and A/B testing techniques to get a deep understanding of how the website is used. This data allows for ongoing optimisation to ensure yourtown keeps its position as the leader of the online art-union realm.Above and beyond
The fantastic results and alignment between yourtown and Orange Digital continue to strengthen each year. This has opened the doors to other partnership opportunities for yourtown brands including: Givvy, Kids Helpline and Parentline.
Project:
yourtown WebsiteYear:
2016-2020Expertise:
StrategyWeb development
UI/UX design
Prototyping
Build Measure Learn