Meet EVA Air
Founded in 1989 as Taiwan’s first privately owned international airline, EVA Air has grown to build a strong world-wide reputation. EVA Air is a Star Alliance member and now flies to more than 60 international destinations throughout Asia, Europe, North America and Australia. The airline has been awarded for exceptionally high service and safety standards.
EVA in Oz
EVA Air already has an incredibly strong and reputable brand within the Asian, European and North American markets. It wants to strengthen its brand presence and loyalty within Australia to match these other markets. We were appointed as EVA Air’s Australian agency to manage their AU Facebook page and run targeted social media campaigns to encourage more international travel out of Brisbane.
The brief
The objective from EVA Air is to grow the number of Australian followers on its AU Facebook page and build a database for future marketing campaigns. The campaign was incentivised with a chance to win a return flight from Brisbane to an Asian destination of choice.
The success metrics for this campaign were:
1. Increased Australian brand awareness
2. Building an Australian database for future campaigns
3. Increasing AU Facebook followers
Stats worth celebrating
1,101
Australian competition entries
50,623
People reached
4,333
Aussies 'like' Facebook page
With our first AU Facebook campaign, followers increased significantly during the promotional period.Katrina Chen
EVA Airways Brisbane Team
The start of something beautiful
As the first ever social media campaign for EVA Air's Australian travel market, it generated strong results and benchmark data. The campaign successfully increased brand awareness within the Australian market and has built a database to expand upon in future social media campaigns.We look forward to creating more vibrant content and reaching business targets together with Orange Digital.