The objective from EVA Air is to grow the number of Australian followers on its AU Facebook page and build a database for future marketing campaigns. The campaign was incentivised with a chance to win a return flight from Brisbane to an Asian destination of choice.
The success metrics for this campaign were:
1. Increased Australian brand awareness
2. Building an Australian database for future campaigns
3. Increasing AU Facebook followers
Australian competition entries
Aussies 'like' Facebook page
With our first AU Facebook campaign, followers increased significantly during the promotional period.Katrina Chen
We look forward to creating more vibrant content and reaching business targets together with Orange Digital.