Bothar Boring | Orange Digital

DesignIllustrationMarketing

Bothar Group of Companies

Building the world beneath you...

The Bothar Group of Companies ("The Group") is an international contractor with over 25 years experience. It comprises three separate organisations; Bothar Boring & Tunnelling, Coleman Microtunnelling and IPC (Innovative Pipeline Crossings Inc.). The Group currently has offices in Australia, New Zealand, Canada, Singapore, Qatar, Oman, Dubai, Kuwait, South Africa, UK and Ireland and Ghana.

Creating ‘Eco’ the Humpback

Orange Digital has worked with The Group for many years, collaborating on video, trade show stands, website projects, branding, marketing collateral and more. The Group asked us to design an Orca themed mural (for a tunnelling machine) for a project launch in Ghana. The success of this design inspired The Group to brief us on a mural for the front of a cutting machine. It was to reflect both the environmental habitat and eco-friendly nature of their Gold Coast Seaway project. Thus, Eco the Humpback was born.

The Gold Coast Seaway project

This subsea crossing will be constructed underneath the seabed of an environmentally protected area of Moreton Bay. It will provide for continuous use by the local community for boating, fishing and recreational activities. On Wednesday 5th June, 2019, Gold Coast Mayor Tom Tate visited the Gold Coast Seaway project. Check out his visit in the video below.

Gold Coast Mayor Tom Tate visiting the Gold Coast Seaway project

Eco at Bauma 2019

Bauma is the world’s largest construction machinery trade fair, held in Germany. The Group’s 2019 trade show booth showcased an illustration of Eco as a key feature, reinforcing the brand’s emphasis on biodiversity and sustainable solutions. Our team created the trade show booth and all collateral for Bauma 2019.