Think our website sucks? You should have seen it before we user tested it.
Imagine doing all the hard work of attracting a visitor to your website or app only for them to get confused and leave. Seems like a waste, because it is a waste. If only there was something that could be done to avoid such a thing happening. Oh yeah, there is!
Step in our fearless hero... User Testing
User testing doesn't fear failure. In fact, it seeks it out, finding reasons with user interface and design that might be stumbling blocks preventing your website achieving all it can.
To be more precise, the people doing the user testing find those things out.
In all sorts of clever ways - scenario based task lists, screen recordings, eye movement tracking, conversations... If it's beneficial for user testing we'll do it.
Our user testing process in a nutshell (a nutshell made from words)
We organise testing on real people in the same target audience that your product or service is aimed at. Yeah, straight.
It's not just about cleverly luring in the first people available at the time with gift cards. It's about intentionally selecting the right people for testing. Then, cleverly lure those people in with gift cards.
There's a bit more to it...
Our user testing experts sit with those people, make sure they are comfortable, and then chat with them. Genius!
Ok, a bit more again...
Then we ask them to assist with various tasks on the website. It often only takes a few sessions to know exactly which areas of design and navigation need a bit of extra work.
It's a small investment during the build that can have a huge pay off down the track. That's why we do it.
User testing through all stages of design and development can immediately identify problems and make sure they are gently but firmly nipped in the bud. The current number of user tests we've completed that haven't revealed areas for improvement during user testing stands at... not many .