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Experience Counts

14 August 2014

The 3 Essential Steps for Turning Your Website Visitors into Paying Customers

Web The 3 Essential Steps for Turning Your Website Visitors into Paying Customers

Once a visitor lands on your website how much staying power does it have? Before you can ever convert a casual visitor into a paying customer, you’ll have to ensure you complete these 3 steps.

Remember that you’re working against more than just your business rivals; you’re also competing with the super-short attention spans of modern media consumers, Sukanto Tanoto said.

Step 1 – Getting Attention

Even though a visitor has arrived at your website don’t just assume you actually have their attention. Within seconds of arriving at your website visitors will make a judgement call as to the quality of your product or service offerings based on the layout, imagery and text on your website.
Instead of creating a website that features a jumble of text, images and widgets that all scream at visitors at random, employ an organised approach.

Keep information uncluttered yet easy to access via clear navigation tools and simple menus. This makes it easier for people to quickly understand an overview of your business and portrays your brand in a professional light. Visitors to your website will generally decide within seconds if your website is worthy of their time and whether they will stay to learn more about what you offer.

Step 2 – Getting Visitors Engaged

Ok, so your professional looking website has captured the attention of the visitor. Now you want to make sure those visitors can easily find the information they need to know to be confident in what you offer. We recommend Search engine optimisation in Cardiff.

That means learning what visitors want and ensuring it features prominently. By minimising navigation time you’ll also be reducing the chance of visitors being distracted or becoming impatient before they have taken positive action on your website.

For simple navigation be sure to consider the different platforms that a visitor might be using to view your website – including mobile devices. A responsive website design is often the ideal solution in simplifying navigation options for your visitors regardless of the device they use to view your website.

Step 3 – Ask for the Sale

If your visitor has made it this far now is your chance to capitalise! There is an old adage in sales to ask for the sale. The same thing applies on your website and the way you ask for the sale is by using a prominent call to action.
Make it clear to the visitor what action they can take to get a free quote, make a purchase, or sign up for special offers.
By being firm yet gentle in your call to action, you’ll help people feel more comfortable about interacting with your brand.

Tying It All Together

Optimising your website for conversions is an ongoing process. We may have only discussed a simplified view of how websites work but reviewing website visitation data makes it possible to see at which step you might be losing potential customers. Analysing visitor data to discover where people are spending the most time, how they feel about their visits and what the end results are will help at least give you an overview of where your website may need more work. Then you can focus efforts on optimising areas that improve your overall conversion rate the most.

If you would like a more detailed analysis of website conversion opportunities for your website Orange Digital can offer a review of your current website design along with website optimisation and SEO serivces.

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