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Brand Culture: The benefits of focusing on your internal branding

16 February 2021 - Brand, Culture

Brand Culture: The benefits of focusing on your internal branding

Your brand culture not only impacts your external results but also plays a huge part in attracting the right people as part of your recruitment strategy. This is the beginning of a new year, and the perfect opportunity to do a bit...

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29 January 2021 - Search

Part 2 – Identifying SEO & Web Opportunities in 2021

Hey there, welcome back! In Part 1 of my blog, I shared some background information on the importance of integrating SEO in your marketing strategy, and discussed three key concepts you should adopt as part of your 2021 strategy: Designing for your...

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29 January 2021 - Search

Part 1 – Identifying SEO & Web Opportunities in 2021

We’re already one month into 2021 (holy heck, where did that time go!) which means you should already have your Q1 marketing and SEO strategy underway. If not, have no fear, I’m here to share some tactical SEO gems of wisdom with...

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Google Analytics and UI/UX Design; a match made in user behaviour heaven

16 September 2020 - Search, Web

Google Analytics and UI/UX Design; a match made in user behaviour heaven

  We recently had the pleasure of hosting our first Breakfast with Orange event since February this year! Even though we were spaced out and socially distant like we were sitting our Year 12 exams, it was incredible to be able to...

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28 August 2019 - Search

3 super SEO tips you cannot ignore

SEO is your websites self-promotion superhero, allowing you to find the right audience with little investment requirements apart from some time and know-how. To maximise your ROI, check out these 3 tips to get started with SEO. With approximately 3.5 billion searches...

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29 May 2019 - Search

Hey Google, What are your motives?

Anyone familiar with the Google Partner Programs knows the number of rewarding opportunities and benefits that are available. But have you ever stopped to question why Google are so happy to help? I have worked as an SEO specialist at Orange Digitalfor...

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The non-developer’s guide to optimising page speed

22 February 2019 - Mobile, Search, Web

The non-developer’s guide to optimising page speed

I’ve been a Full Stack Web Developer at Orange Digital for almost 2 years now. So what exactly does a web developer do? Well basically, I have a passion for making websites look and behave cool. Essentially I translate the amazing work...

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Grab a candy cane and settle in…let’s take a look at some of 2018’s best Christmas campaigns.

19 December 2018 - Social, Web

Grab a candy cane and settle in…let’s take a look at some of 2018’s best Christmas campaigns.

Every year we see social media platforms and televisions flooded with Christmas themed advertisements. As a marketing agency, we love Christmas advertising, it’s festive, joyful, and often it is the only time of year where clients give marketers the freedom to create...

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A MO-numental Event: Movember at Orange

30 November 2018 - Culture

A MO-numental Event: Movember at Orange

I’d like to start by explaining that at Orange, we have a really strong team culture and jump at any opportunity to dress up or throw an event! By no means do we do things by halves...we’ve thrown countless Double Denim days,

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What it means to go ‘PRO’

27 November 2018 - Social

What it means to go ‘PRO’

You have probably heard the term ‘Facebook PRO’ increasing popularity in the industry as of late. I thought it would be worth clarifying what this actually means for an agency and how it benefits you as a company. What is Facebook PRO?

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World Hope International: Our contribution towards their Clean Water Campaign

20 November 2018 - Brand, Culture

World Hope International: Our contribution towards their Clean Water Campaign

Earlier this month, we had the privilege of working with World Hope International, by helping the organisation work towards achieving its mission to improve opportunity, dignity and hope for individuals, families and communities around the world. A few of our very talented...

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Designing CRAP with Jo

16 November 2018 - Brand, Web

Designing CRAP with Jo

This week I sat down with Jo Burrows, one of our very talented designers at Orange Digital, to learn about some of the basics of design principles. I learnt a lot from our discussion, but in particular just how intricate design work...

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Oh Snap. Instagram Stories May Destroy Snapchat

8 November 2018 - Social, Uncategorized

Oh Snap. Instagram Stories May Destroy Snapchat

Poor Snapchat is going through quite the rough patch at the moment. Losing users due to their new, heavily advertisement driven interface that Kylie Jenner was (quote, unquote) “sooo over”, not to mention having to compete with Instagram’s increasingly successful story feature.

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Make data your friend: developing Facebook audiences

31 October 2018 - Social

Make data your friend: developing Facebook audiences

  Digital marketing is kind of creepy. You’re basically gathering as much information about users (age, demographics, buyer behaviour etc.) so you can advertise relevant things to them. Now, I don’t encourage being a creep, but hey, relevant marketing is important. With...

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Google+ is shutting down, so what?

25 October 2018 - Search, Web

Google+ is shutting down, so what?

For those of you that haven’t had much to do with Google+, it’s a platform that basically encourages you to promote Google’s services for them (well played Google). However, after a decrease in user activity and a security breach, Google’s social platform...

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make internet stuff?"

- anonymous