Seriously delicious craft ale needs an equally delicious brand and digital presence.
Web Design | Web Marketing | Identity Development
Usually a meeting kicks of with a round of coffees. Not Green Beacon meetings. They kick off with a round of lovingly brewed craft ales. Sober or not, Orange Digital’s design team will accept any challenge on the table.
Designs were inspired by a range of visual delights from a beacon off Moreton Island’s coast to a genius vintage one-man submarine. Striving to uphold the time and passion invested into each schooner, Orange Digital unleashed a real, rustic and lovingly handcrafted website and brand series.
We wanted to submerse site visitors in the Green Beacon experience. The brewery itself is full of life and character, and we needed every website visitor to feel like they just pulled a stool up to the bar. Working closely with the head brewers we chipped and chiselled away pixels to carve out a digital replica of the brewery. The user experience begins with a click of the mouse and ends with a wobbly walk home.
Green Beacon were looking for a team that could collaboratively shape their ideas into something brilliant. We sat down together countless times to refine intricate details and hone the user experience. Just like a finely brewed ale, the website and branded needed to be crafted to perfection. We seriously value face to face time, and understand the importance of creating something brilliant – that’s why they chose us.