We teamed up with Apricus to help increase an already healthy enquiry rate by 325%.
Web Design | Coding | Development
When Apricus became a market leader they needed a digital presence to match. It was time to show Australia that Apricus was serious about providing the best solar heating solutions. That’s where we came in. We worked hard alongside the marketing team to create a website that was dead simple, informative and engaging. Everything that existed was put aside to make room for a brilliant user experience which saw a substantial increase in online enquiry.
That may not be word for word, but it is the essence of the brief provided. The primary outcome of redeveloping the Apricus website was a 3-fold enquiry increase. Our approach was to quickly educate users, create a flawless user experience and then enable and encourage enquiries in all shapes and sizes. Further increases in enquiry have now been seen after commencement of Search Engine Optimisation.
Well apart from the team being ridiculously good looking, Orange Digital was successful because we’re all about generating more enquiries from the right people. There really is a science to it and our strategy and design teams build every part of the project around it. Beyond that we went out of our way to prove our strength in design, and added value to the brief at any opportunity we had.