Blogging has become an essential tool for most online businesses. But what is so great about it? and why isn’t your business regularly hammering down posts?
A blog in your throat
Whether you need the formal vernacular of a well-educated interlocutor, or the like, you know, buddy-buddy and down-to-earth ‘this and that’ of a friendly speaker, the format is open to your choosing.
You are not limited to the usual corporate format because it’s not a company website. It can be a chance for people to vent, feed news content, talk about industry-wide issues or off-track whatevers—things that would otherwise not fit on the official company site.
Business blogs may act as a go-between from the business to the customer. Because it has a less aggressive approach and can preclude the typical ‘sell-sell-sell!’ mentality, it can be much easier to reach people at a personal level. This conversational mode allows for a more equal-footed back and forth between customers and the business, and often allows for new connections and relationships to be cast. This can be ideal for those potentially untapped, hard-to-reach corners of the market that won’t be swayed by normal marketing tactics.
Declaring your expertise
Blogging is especially useful for industry professionals such as consultants or directors. A blog can be a platform to regularly dispense advice from, serving as a measure of credentials, insider expertise, or passion for a particular industry.
Blogging, foremost, is an inexpensive way to promote your company’s name on the internet. It does not require a knowledge of coding—although it helps—and it does not cost anything to either start or maintain.
It can be time-consuming—now we are getting to the crux of things.
This is the greatest disadvantage of blogging and is often the reason why individuals or businesses cease to maintain theirs. There is a solution. If you are restricted by time or find it difficult to pump out a few hundred publishable words per day, then there are many writers for hire that can maintain your blog. Simply hand out the topic and an example piece and off they go. Of course, as with any service you get what you paid for, and inexperienced writers may have trouble writing to topic or sticking to deadlines.
For example, I was hired to write this piece. It was due last week and the original topic was Horses.