Brisbane Web Marketing Case Study - Habits and Marketing

13 May 2013

Habit-forming behaviour is a sub-section of psychology of particular interest to marketers. Customers make most of their purchasing decisions based on habit, not as a rational choice, as many may believe. When you are buying food at the supermarket, sure, that’s a rational decision because you need food in the house, but what foods and brands you choose are mostly dictated by what you have bought before and what you have eaten and know to taste good. Those foods have become a habit or part of your dietary routine.

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Cheap Vs Expensive - Is There a Difference?

17 October 2012

Cheap versus expensive websites – is there really a difference?
In one word, the answer is: yes.

A one-word answer, however, would make for a very short post, so it’s probably worth expanding upon.

Yes, there is a difference between cheap off-shore, web development and the Australian custom solutions. A company’s potential clients can always tell the difference between a $650...

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The Paradox of SEO and Copywriting

23 August 2012

 

Writing for the internet, particularly for online businesses, has become a specialisation quite different from any other.

A corporate website is the countenance of a business, the frontispiece that will be judged and liked or thrust aside within seconds by competitors and customers alike. Within those vital few first seconds, it is the job of the copywriter to have the reader’s...

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Web Design vs Web Development

13 August 2012

Web designer and web developers - They are not the same thing you say?Well, the two terms are often used interchangeably, but they are definitely not the same thing.

Web design is concerned with the look and feel of the website, whereas web development focuses more on what is often called the “back end,” or its functionality.

The most successful websites are...

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Great navigation rules.

13 June 2012

A well thought-out and designed navigation can greatly enhance the user’s experience and enjoyment. Ultimately, it can directly impact enquiries.

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